COLOR TOUCH -WELLA

http://www.wellausa.com/consumer/products_consumer/international_line_consumer/color_touch/index.jsp

http://www.wellausa.com/tv08/consumer/index.jsp TREND VISION 2008 WELLA
The professional formula of Color Touch enriches hair with vibrant color and brilliant shine. Hair transforming keratin evens out the hair structure and makes it possible for the shine illuminating pigments of Color Touch to attach to the hair more easily. The result: up to 50% more vibrant color. Natural wax conditions the hair to create brilliant shine and vibrant color. This means up to 50 % more shine on previously untreated hair. The creamy consistency of the professional Color Touch formula allows for even distribution on the hair’s surface. Combined with the equalizing properties of the shine illuminating pigments, the end result shows brilliant shine and beautiful, rich color.

Liquid Hair® Keratin evens out and balances damaged areas of the hair structure for more even color results as it adds strength and volume while building fullness.shine and beautiful, rich color. Wella’s exclusive, patented Shine Reflex Pigments penetrate more evenly into the hair providing superior deposit, tonality and durability. The higher pigment density delivers vibrant, intense color coverage. Natural emollients condition and soften the hair leaving it feeling silky smooth while helping to improve and even out the color balance. The ammonia-free formula provides for a gentle conditioning process. Also, scalp staining is greatly reduced. Our thicker formula with improved creamy viscosity helps the color stay where it is placed when using a bottle or bowl and brush to apply. Creative techniques are now easier, too, because the color stays in place and there is a noticeable improvement in color absorption further enhancing even color results. The pleasing fragrance makes it a more pleasant haircolor experience for the colorist and client as well.