Wella professional products are sold exclusively in salons.
Koleston Perfect® offers of a unique scale of a variety of shades that provide long lasting color with brilliant shine. More than 107 shades of color are the answer to any color request. The shades can also be mixed with each other to provide a unique color palette where you, with the help of your stylist, can choose the right color for you.
Read this fascinating history of Koleston Perfect®
Koleston Perfect® offers of a unique scale of a variety of shades that provide long lasting color with brilliant shine. More than 107 shades of color are the answer to any color request. The shades can also be mixed with each other to provide a unique color palette where you, with the help of your stylist, can choose the right color for you.
Read this fascinating history of Koleston Perfect®
The world of color is as vibrant as life itself. Fascinating, exhilarating and multifaceted it offers us something new to be discovered everyday. Koleston Perfect creates individual color combinations that fascinate.
Multiple shades, unlimited creativity.
Multiple shades, unlimited creativity.
Koleston Perfect offers of a unique scale of a variety of shades that provide long lasting color with brilliant shine. More than 107 shades of color are the answer to any color request. The shades can also be mixed with each other to provide a unique color palette where you, with the help of your stylist, can choose the right color for you.
Your stylist, equipped with the knowledge of the latest application techniques will respond to your individual coloring requests with unlimited, unflinching creativity.
"Koleston recently celebrated 50 years of success. But the success of this cream hair coloring product started already in 1934 when Georg Stroeher, the son of the Wella founders, mixed hair color with a hair conditioning product called Kolestral to invent the first cream hair color of the world. The innovation turned the world of hair color upside down.
Previously it was a common belief that lipids had to be extracted from the hair before coloring to achieve good results. Stroeher proved that with Koleston instead by adding lipids and conditioning the hair during coloring, he could actually produce better results.
Unfortunately, during this historical time, raw materials and basic components were in short supply and Stroeher’s new discovery would have to wait until after WW I I. Koleston emerged in 1950 as a full fledged product and made headlines with its red and white label. Koleston received a patent as the first hair coloring cream in the world and the new era of hair coloring was born.
Since its introduction in 1950, Koleston has been celebrating unbelievable success worldwide: Wella reported the sale of 5.5 million tubes only three years after getting started! However, there was no time to rest on the achievements of Koleston, because there was tremendous potential in the new hair coloring formula which Wella diligently explored at their laboratories.
With the introduction of the Koleston 100 series the company discovered the first over-oxidizing hair color. It distinguished itself through its exceptional balancing properties, saturated colors and greater opacity. For the first time, Koleston was making it possible to evenly lighten hair! The new “light-tone series” arrived on the market shortly there after. But even this trailblazing invention was only a mere stepping stone in a development which had yet to be completed.
Together with the fast growing standard of living, grew the desire for a higher quality of life. Hair coloring became more and more a part of daily life in the 1950’s. The Koleston 200 series with the light, bright and especially natural looking nuances sold like hotcakes. Even with the most adverse hair conditions it enabled perfect color balancing and strong lightening. In addition, the color was lightproof. Every woman wanted to discover that experience for herself and that is why the 300 series was specifically developed for dark hair and hair that is hard to color.
In the mid 1960’s, the Koleston color palette already consisted of over 35 shades of color. But in the spring of 1967, Wella added six more fabulous red tones. Extremes in fashion and style were the norm in the late 60’s and early 70’s.
The Koleston 400 series, the blond program for extreme lightening (lifting), hit the market in 1970 and enriched the color collection with 12 new shades, following the success of the magical red shades of the 60’s. On the road to perfecting the formula, Wella laboratories improved the product one more time and gave it the new forward thinking name Koleston 2000 which hit the market in 1974. It was even more gentle to the hair than ever before and maintained previous advances like the super oxidizing color formula which combined perfect coloring with maximum hair protection.
Blonde tones once again became the new frontrunner and Wella extended the Koleston 2000 color palette to incorporate the special blonde tone series. 1984 was the year of the Koleston 2000 Color Balsam and Wella expanded the palette furthermore to incorporate the nature-plus-series with seven expressive natural tones. . In the mid-eighties, color was combed into the hair without penetrating the hair shaft – instead it stayed on the surface to give brilliant shine and shimmering color effects. This trend lasted until 1992 when Red Sensation arrived – in the shape of Koleston, of course!
The unique Koleston 2000 Red Sensation exuberated brilliance. Longer lasting than ever and extremely gentle to the hair due to the improved formula--it clearly was a sensation. The Wella laboratories worked faster than ever. As early as 1995 the Darmstadt headquarters combined all of the Koleston-varieties worldwide to merge all of the positive properties into one formula – Koleston Perfect. The result: by the year 2002 the hair color percentage in beauty shops had risen from 17% to 27% which was also due to new coloring techniques such as American Colors.
In January of 2000, 119 shades existed in the German market alone, all of which could be mixed to allow limitless color combinations. Wella’s call for a “REDvolution.” A new coloring molecule lets red tones shine more intensively and longer lasting than ever, thanks to the revolutionary discovery of Pyrazol 5 (p5), a color molecule with unique properties. Whether it was by accident or scientific genius, one thing is now certain: the five edges of the new molecule also stand for five successful decades of Koleston, as well as for the future of the most successful hair color of all times. These eight most intensive red shades to ever exist catapult hair color into the new millennium. They are colors that last longer and shine more brilliantly than ever. Their name: “Intensive Red” by Wella Koleston Perfect.
Wella Company Philosophy Maintains an Ecological Standard
All of the Wella Group and its employees effort are committed to becoming the worlds leading hair care company and on being at the forefront of the international fragrance sector. In implementing these objectives, Wella also incorporates the requirements of an environmental protection policy oriented by the future:
Previously it was a common belief that lipids had to be extracted from the hair before coloring to achieve good results. Stroeher proved that with Koleston instead by adding lipids and conditioning the hair during coloring, he could actually produce better results.
Unfortunately, during this historical time, raw materials and basic components were in short supply and Stroeher’s new discovery would have to wait until after WW I I. Koleston emerged in 1950 as a full fledged product and made headlines with its red and white label. Koleston received a patent as the first hair coloring cream in the world and the new era of hair coloring was born.
Since its introduction in 1950, Koleston has been celebrating unbelievable success worldwide: Wella reported the sale of 5.5 million tubes only three years after getting started! However, there was no time to rest on the achievements of Koleston, because there was tremendous potential in the new hair coloring formula which Wella diligently explored at their laboratories.
With the introduction of the Koleston 100 series the company discovered the first over-oxidizing hair color. It distinguished itself through its exceptional balancing properties, saturated colors and greater opacity. For the first time, Koleston was making it possible to evenly lighten hair! The new “light-tone series” arrived on the market shortly there after. But even this trailblazing invention was only a mere stepping stone in a development which had yet to be completed.
Together with the fast growing standard of living, grew the desire for a higher quality of life. Hair coloring became more and more a part of daily life in the 1950’s. The Koleston 200 series with the light, bright and especially natural looking nuances sold like hotcakes. Even with the most adverse hair conditions it enabled perfect color balancing and strong lightening. In addition, the color was lightproof. Every woman wanted to discover that experience for herself and that is why the 300 series was specifically developed for dark hair and hair that is hard to color.
In the mid 1960’s, the Koleston color palette already consisted of over 35 shades of color. But in the spring of 1967, Wella added six more fabulous red tones. Extremes in fashion and style were the norm in the late 60’s and early 70’s.
The Koleston 400 series, the blond program for extreme lightening (lifting), hit the market in 1970 and enriched the color collection with 12 new shades, following the success of the magical red shades of the 60’s. On the road to perfecting the formula, Wella laboratories improved the product one more time and gave it the new forward thinking name Koleston 2000 which hit the market in 1974. It was even more gentle to the hair than ever before and maintained previous advances like the super oxidizing color formula which combined perfect coloring with maximum hair protection.
Blonde tones once again became the new frontrunner and Wella extended the Koleston 2000 color palette to incorporate the special blonde tone series. 1984 was the year of the Koleston 2000 Color Balsam and Wella expanded the palette furthermore to incorporate the nature-plus-series with seven expressive natural tones. . In the mid-eighties, color was combed into the hair without penetrating the hair shaft – instead it stayed on the surface to give brilliant shine and shimmering color effects. This trend lasted until 1992 when Red Sensation arrived – in the shape of Koleston, of course!
The unique Koleston 2000 Red Sensation exuberated brilliance. Longer lasting than ever and extremely gentle to the hair due to the improved formula--it clearly was a sensation. The Wella laboratories worked faster than ever. As early as 1995 the Darmstadt headquarters combined all of the Koleston-varieties worldwide to merge all of the positive properties into one formula – Koleston Perfect. The result: by the year 2002 the hair color percentage in beauty shops had risen from 17% to 27% which was also due to new coloring techniques such as American Colors.
In January of 2000, 119 shades existed in the German market alone, all of which could be mixed to allow limitless color combinations. Wella’s call for a “REDvolution.” A new coloring molecule lets red tones shine more intensively and longer lasting than ever, thanks to the revolutionary discovery of Pyrazol 5 (p5), a color molecule with unique properties. Whether it was by accident or scientific genius, one thing is now certain: the five edges of the new molecule also stand for five successful decades of Koleston, as well as for the future of the most successful hair color of all times. These eight most intensive red shades to ever exist catapult hair color into the new millennium. They are colors that last longer and shine more brilliantly than ever. Their name: “Intensive Red” by Wella Koleston Perfect.
Wella Company Philosophy Maintains an Ecological Standard
All of the Wella Group and its employees effort are committed to becoming the worlds leading hair care company and on being at the forefront of the international fragrance sector. In implementing these objectives, Wella also incorporates the requirements of an environmental protection policy oriented by the future:
1. In all measures designed to enhance dynamic growth, Wella follows the principle of ”Sustainable Development”. As part of a wider community, Wella takes its social, economic and cultural responsibilities very seriously – both on a global and regional scale.
2. Wella has taken it upon itself to make the demanding wishes of its customer come true, more quickly and effectively than ever before, by providing superior products and services. At the same time, it keeps the strain on natural resources and the environment as low as possible.
3. Putting environmental protection policies into action is vital for success of our company. This is backed up by continuous improvement procedures at our production sites in the sense of a ”Best Practice” policy.
4. The group has traditionally oriented its business by the demands of environmentally sound actions.
5. An open information policy and active communication are the means by which Wella ensures that all of the groups employees are aware of their own responsibility to environmental protection, a philosophy that is reflected in the work they do every day.
0 comments:
Post a Comment